Here's Why American Airlines Is Revolutionising Corporate Travel Booking
There is a lot of talk about American Airlines' intention to reserve 40% of its tickets, mostly for business travel, for so-called New Distribution Capability-powered channels and direct channels, including its own website, with only one month left to go. Recap: The International Air Transport Association created the technical standard known as New Distribution Capability. Instead of relying on worldwide distribution channels, the goal is to offer airlines more control over their airfares. Historically, these global distribution systems (namely Sabre, Amadeus, and Travelport) have served as middlemen, transmitting airline data used by travel brokers and other merchants to offer customers booking services. Since April, American has stopped using the global distribution systems' Edifact (Electronic Data Interchange for Administration, Commerce, and Transport) protocol, which predates the internet and is used to transfer around 40% of its material. It presently dominates the ind